Chapter 225 - Appear, My World[1]
There were many reasons for the lack of knockoffs too.
First was sales, a high quality detailed mould was really expensive. If there wasn’t a guarantee of selling millions of it, there’s no doubt that the business would go bankrupt. There was no way these knockoff companies could invest that much money into it, nor could they sell that many.
Second was a problem with quality. Leggo had over seven thousand different parts with twelve different pipelines, the mould would cost anywhere from forty to two hundred thousand Euros to produce.
The error in the parts can’t exceed one hundred of a centimeter, and there was a machine involved in testing if the parts fit well together, with less than twelve faulty parts per hundred thousand.
The maintenance team had to check around three hundred moulds a day. Taking the consideration of human hours and quality assurance, there was no way they could decrease the price.
A core part of Leggo’s competitiveness came from the lack of constraints. They could release one set today, another tomorrow, planes, boats, tanks, cars, buildings… There were always more things to release, so it was hard for competitors to make knockoffs.
That was why knockoff Leggo factories were put in such a bad position. If they decreased the price, there was no way they could guarantee the quality; If they assured the quality with little to no difference in price, why would they buy the knockoffs?
That’s why there were very few players in Leggo despite how fun it was, leading to a gap in the market in enjoyment such as these.
“Manager, you said you’d show us the concept draft for the new once we were done with assembling these sets. Where’s the draft?” asked Su Jinyu.
Chen Mo laughed, “Relax, follow me. We’ll talk more back in the office.”
TL note[1]: Minecraft’s Chinese name directly translates to ‘My World’, so there’s a double meaning there